Young creators on TikTok battle burnout

Young creators on TikTok battle burnout

The Straits Times - Lifestyle·2021-06-14 17:03

(NYTIMES) - Lately, it has been hard for Mr Jack Innanen, a 22-year-old TikTok star from Toronto, to create content.

"I feel like I'm tapping a keg that's been empty for a year," he said.

Spending hours shooting, editing, storyboarding, engaging with fans, setting up brand deals and balancing the other responsibilities that come with being a successful content creator have taken a toll.

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