Zara owner Inditex bets on AI to fuel US online growth
Tech in Asia·2026-05-23 13:00
Inditex SA, the Spanish fashion retailer behind Zara, said it is relying on its mix of brands and markets, along with AI tools, to drive growth as it expands in the US and online 25 years after its 2001 IPO.
Inditex has stores in 98 countries, online operations in 214 markets, and eight brands including Massimo Dutti and Lefties, said CEO Óscar García Maceiras.
The company has also launched a virtual try-on feature that lets shoppers upload two photos to see how items fit, while Chairwoman Marta Ortega has backed limited collections with designers and celebrities, including a new collaboration with Bad Bunny..source-ref{font-size:0.85em;color:#666;display:block;margin-top:1em;}
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