(PHOTO: Burberry)

Burberry launches a film dedicated to the Chinese New Year starring Burberry ambassadors Zhou Dongyu and Song Weilong. The film aims to celebrate the luxury fashion house’s heritage of exploration and the outdoors.

Directed by Derek Tsang, ‘A New Awakening’ follows the characters on a journey of discovery and renewal, framed by the five senses. The film captures the spirit of Chinese New Year and celebrates the arrival of spring – inspiring optimism, a sense of new beginnings and a yearning to explore the unknown.

“I have always found inspiration in nature and its energy. This film really represents our connection as humans to the outside world and the journeys we take in life, always discovering new things in both our environment and also in ourselves. I truly believe in renaissance: rebirth and new beginnings. For the new year, I think we all want to find love, balance, strength and hope – this is the real beauty in life,” Riccardo Tisci, Burberry Chief Creative Officer shared.

(PHOTO: Burberry)

Burberry has also launched a Chinese New Year 2021 capsule collection, featuring a refreshed Thomas Burberry Monogram motif celebrating the Year of the Ox – a Chinese zodiac sign associated with the earth, power and calm.