In 2022, Rewind had just raised $10 million from a16z and was building a personal data recording service that promised to privately record your activity and let you search through your own history. But that was before OpenAI launched ChatGPT.

Today, generative AI can make what Rewind had built previously — a searchable record of your activity — far more useful. It’s not so surprising, then, to see the startup pivoting to integrate AI more deeply into its product. The company has rebranded to “Limitless,” and is now offering an AI-powered meeting suite and a hardware pendant that can record your conversations.