adidas Singapore's first brand centre is the ultimate homeground for athletes and street-fashion enthusiasts

adidas Singapore's first brand centre is the ultimate homeground for athletes and street-fashion enthusiasts

Buro 24/7 Singapore·2022-02-17 21:11

An all-new (local) attraction is about to debut on the bustling streets of Orchard Road. Nestled in the heart of Knightsbridge, adidas Singapore will be launching their first ever Brand Centre. And, unlike what we have previously seen from the European sportswear brand, this store is uniquely Singaporean-led. Designed with vibrant murals and thoughtful local elements, the space will be a place for Singaporean creatives to call home – and as such, it’s aptly named #HOMEGROUNDSG.

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