THEoffice of theSun was abuzz with festive cheer as Tiger Beer joined the team to celebrate and usher in the Year of the Snake. The event, centred on Tiger Beer’s Chinese New Year (CNY) campaign “Together We Roar”, highlighted the partnership between theSun and Heineken Malaysia Bhd while inspiring everyone to embrace boldness, unity and prosperity. This year, Heineken Malaysia sought to connect communities through on-ground activations, collaborations and festive traditions.