KUALA LUMPUR (May 9): Yee Lee Corp Bhd and Thailand's TCP Group have strengthened their collaboration to boost market share in the energy drinks sector to 60% in five years via a Red Bull brand reinforcement. 

TCP chief executive officer Saravoot Yoovidhya said Red Bull has a 51.3% market share moving annual target (MAT) within the energy drink category in Malaysia as of March 2023 based on NielsenIQ (NIQ) Retail Index report.