Photo: Dior Beauty

Renowned K-pop idol and global ambassador for Christian Dior, Cha Eun-woo, recently stopped by Singapore’s ION Orchard and Tanjong Beach Club to celebrate the launch of Dior Beauty’s newest fragrance, La Collection Privée Dioriviera.

Related article: Blackpink’s Jisoo, Cha Eun-woo, And Nature vs Imitation At Dior Spring/Summer 2023

Created by master perfumer Francis Kurkdjian, the new fragrance is composed of aromatic ingredients such as Damascus and Turkish roses. The new product line is inspired by the sand, sea, and coast of the French Riviera. When asked about his thoughts on the new scent, Cha noted that it reminded him of “warmth, sunlight and breeze.”

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In anticipation of Eun-woo’s arrival, hundreds of fans lined up outside the Dior Beauty boutique at ION Orchard for the launch of the new fragrance. Eun-Woo later made a grand appearance at the new Dioriviera Tanjong Beach Club pop-up yesterday evening.

Related article: K-Pop Sensation Cha Eun-Woo Is Ready To Take Charge Of His Destiny

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Related article: Cha Eun Woo Celebrates #StoriesOfLiens With ASTRO Members In Chaumet’s Latest Campaign

Cha Eun-woo was appointed global ambassador for Dior back in January, joining his fellow K-pop star Jisoo of Blackpink.

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