Amazon.com Inc, looking to amp up its TikTok-like shopping feed, has called on influencers to make hundreds of videos apiece. But its offer of US$25 (RM116) a pop – about a tenth of the going rate – was widely mocked on social media.

Amazon sent an email to select influencers, asking them to submit videos showing two or more products. The ecommerce giant said it would pay up to US$12,500 per creator in exchange for a maximum of 500 videos that meet the company’s criteria, according to screenshots of the message posted to social media. Amazon plans to cap the initiative at 35,000 videos, or the equivalent of US$875,000 worth.