Generative artificial intelligence, used to create content from text to images to videos, is still on the rise. Big Tech and startups across the globe are racing to compete and launch their own AI-powered chatbots, text-to-image generators, and video tools.

Among them is a Bellevue, Washington–based startup called Irreverent Labs, whose AI technology enables anyone to create a video, and which, like a lot of its rivals, just closed on a new round of funding. Samsung Next led the round; Irreverent isn’t disclosing how much due to Samsung’s corporate policy.