Ad for Lactation Cookies Returns to Times Square

Ad for Lactation Cookies Returns to Times Square

The New York Times-Style·2024-05-18 17:02

Molly Baz, the cookbook author, and her pregnant belly, rhinestone bikini and breasts will be back up in Times Square, uncensored.

A week after The New York Times reported that her billboard for lactation cookies had been “flagged for review” and swapped out for a more conservative image by the company that powered the billboard, Clear Channel, the ad has found a new home. The probiotics supplement and microbiome research brand Seed has donated their billboard to Swehl, the breastfeeding start-up that created the cookie campaign with Ms. Baz. Clear Channel still has not responded to requests for comment.

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