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Blake Lively is damn near angelic. Her golden waves have a definite halo quality. And when she steps foot on a red carpet—with her immaculately undone-yet-done hair (her past appearances at the Met Gala are an excellent point of reference)—it is sometimes hard to fathom that she is actually an earthling. So, if she happened to be the next celebrity to launch a beauty brand, we would be full of questions. In no particular order: 1. Clearly there’s an existing product—or two—that’s already working quite well for her; why would she feel compelled to create something new? 2. What would she dream up? 3. When could we get our hands on it?