When I was first offered the new Veltech 43in Roku TV for review, I was sceptical. After all, considering it’s just £209, I expected a compromise: subpar picture quality, sluggish performance, or sound that could double as background noise for a 90s dial-up modem. But I accepted – and I’m glad I did.

Veltech and Roku’s a new range of TVs start at 32in (£119) and go all the way up to 55in (£296). On paper, they seems too good to be true: all the apps you’d expect (Netflix, Prime Video, Disney+, BBC iPlayer etc.) smooth 4K resolution, and even smart home integration with Alexa and Google Assistant.