1. Biodance Bio-Collagen's sheet mask works the night shift to provide A+ hydration and earns top marks for penetrating deep beneath your skin's layers. Designed to be worn while you (literally) get your beauty rest, this transfer-resistant mask turns transparent once your skin has absorbed all the moisturizing goodness, including hyaluronic acid and elasticity-boosting collagen.

www.amazon.com

You can expect to wake up with bouncy, glass-like skin that has less visible pores and fine lines. See it in action on TikTok. 

Most reviewers recommend doing this treatment once per week. And, BTW, you don't *have* to sleep with this on if you'd prefer not to, the brand notes that in just a little over three hours this mask will start to turn transparent.

Promising review: "No scent. It starts milky white and turns clear. I left it on over night, woke up and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrrre??? Put it on over my lips as well and it almost looked like a had fillers. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi

Get a set of four from Amazon for $19 (available in two formulas and as a 16-pack).

2. Lottabody's hair mousse foams up to define curls, and fluffs up your 'do without the weight or frizz. Enriched with lightweight oils, like coconut and shea, this product wraps hair with softer than soft hydration and shine, and leaves it smelling like a vacation. No airfare required.

www.amazon.com, www.amazon.com

Check out its result on TikTok. 

Promising review: "I have tried many different types of foam and mousse but this is my holy grail. I plop my hair in a microfiber wrap for about 10 min, scrunch out any excess water, section my hair into two sections and apply four pumps of this mousse to each section, scrunching each time. Once it’s applied, I squeeze my hair once more with my microfiber and diffuse on low heat until it’s 80% dry and I’m left with lovely curls. I apply no other products, just my shampoo, conditioner, and this mousse :)" —Ashes

"First, let me start with the price. My favorite thing about this product is its price vs. its quality. Most times, we find a low or responsible-priced product...well, let's say you get what you pay for, so usually you're left disappointed, BUT this stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is and my curls. No stiff hair and, on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this in my hands before I apply it. Wish I knew bout this product sooner. Thanks, TikTok." —Angelia Taggarrt

Get it from Amazon for $3.98 (also available in a pack of two).

3. Seraphic Korean Skincare Exfoliating Mittens slough away dead skin to reveal visibly (and touchably) softer arms...legs...bums...literally wherever you want to use it — and much more effectively than your worn-in loofah!

www.amazon.com

Check them out on TikTok.

I can attest, this thing is like witchcraft in a mitt. I use this weekly to rid my skin of dullness and dryness. And I'm not joking, my arms, legs, tummy, bum, literally everywhere this thing graces becomes 10x smoother. It's now part of my routine before I shave — and if you think a razor can give you slick skin...paired with THIS? Oh boy. You haven't seen (or felt) anything yet. Is it gross to see a week's worth of skin trickle off your body and into the tub with you? Yes. But is it oh-so-satisfying to get a closer shave? You betcha. Oh, and for me, I feel like this has stopped ingrowns in their tracks, too, because it lifts layers of skin before they harden and become more of an ish'. Basically, if you're looking to up your shower time routine, give this a go. Being gentle for the first couple of uses is key, and then once your skin becomes more tolerant, you can increase the pressure you apply. I can't wait for you to see how you and your skin like it!

Promising review: "Holy grail! These are the best! It’s absolutely vile what these get off 😶‍🌫️ I really thought I was decently exfoliated and I was wrong. I’ve noticed a huge difference in the smoothness of my arms too! I used to get little bumpies and dry elbows but these got rid of that completely." —Rebekah Kempton

Get it from Amazon for $9.99+ (available in a one-piece and two-piece option). 

4. Anua Heartleaf + Vitamin E pore-clearing cleansing oil gently cleanses with its lightweight formula but is tough on gunk and heavy-handed on impurities. Reviewers rave about this sebum-reducing hero, noting its ability to yank blackheads out from cheeks and the nose once it emulsifies with water and is massaged into the skin. The result? A clear, glowing complexion that feels soft and soothed.

www.amazon.com, www.amazon.com

See it in action on TikTok. 

Promising reviews: "MY HOLY GRAIL! As a pro makeup artist, I'm always looking for the best cleansing oil for myself to use and recommend to my clients and I can finally say I found my favorite! This completely takes off ALL my glam without burning my eyes or irritating my skin. I also feel I didn't experience any breakouts either (and I'm a sensitive girl) Halfway into my second bottle, having to buy my third soon, 10/10 would highly recommend!" —Katalina

"This is my first time ordering an oil-based cleanser and I'm so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see the white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin. However, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Get it from Amazon for $17.69.

5. Maple Holistics Biotin shampoo helps to improve the thickness of thinning hair. With its sulfate-free formula, over 35,000 5-star ratings can attest that the rosemary- and coconut-oil-formulated shampoo has transformed their weak, brittle, even color-treated hair, and improved scalp health tremendously — which is quite literally the root (pun intended) factor that contributes to your hair's growth and vitality.

www.amazon.com

Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

See it in action on TikTok.

Promising reviews: "Y’all this is the holy grail of shampoo!!! I used the shampoo and conditioner and I could tell a significant difference in the volume and thickness!" —Hillary Miles

"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not a fan of the way it smells, but others love it when they smell my hair." —Diane J. Huff

Get it from Amazon for $12.95+ (available in three sizes and three scents).

6. Catrice's "Instant Awake" Under Eye Brightener blurs, brightens, and conceals with its creamy, nourishing texture. The pinky hue is intentionally designed to neutralize the blue-green tones of dark circles, while the hyaluronic acid and shea butter formula will give your skin an instant glow. Reviewers note that this provides sheer-to-light coverage, and it's available in two shades to suit different skin tones.

www.amazon.com

The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightenerin action. 

Promising reviews: "This stuff is my new holy grail product! I am a fair skinned girl, and I have the WORST dark circles. They get worse during Spring and Fall (thanks allergies!), and I have tried literally everything to try and cover them. This color correct works WONDERS! I just dab a little one and blend out with my ring finger. It works so well that I don't even have to use a concealer over it! I will never be without this product again! And the price?!? It's a STEAL! 10000/10 you should try this product!!!" —Samantha Nelson

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in two shades). 

7. Denman Hair Brush shapes curls as it detangles — yep, you read that correctly — the proof is in the TikToks, which outline the genius multifunctional design. You can also use this to blow dry and smooth your hair as well! The brush features seven rows of rounded bristles that won't tug or cause you pain as you're just trying to loosen knots and tangles after a long day of scrolling through BeautyTok.

www.amazon.com, www.amazon.com

See it in action on TikTok.

Promising reviews: "Denman is the OG holy grail for me! I have been using it since I was 17-years-old and I am now 62! When I was younger, I wanted to straighten my naturally curly hair and this was it with the blow-dryer. Since my 30s I embraced my natural curl and this has still been it! I am a hairdresser and always recommend this brush. It defines my curl texture beautifully." —Veronica Salas

"TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

Get it from Amazon for $21.95+ (available in five colors).

8. Cosrx Snail Mucin 96% Power Repairing Essence absorbs into skin quickly with its lightweight — but hydrating — formula that delivers on renewing damaged skin cells. Reviewers rave about its ability to heal acne scars, fade dark spots, and smooth fine lines. Aka, you can expect results even after the first use!

www.amazon.com, www.amazon.com

See it in action on TikTok.

Promising review: "This is the only essence you will ever need! It absorbs so easily. It's like drinking a glass of water when you're really thirsty. That's what it does for my skin! I love this so much that I try to buy it on sale, so I never run out of it! It's one of my holy grail products! I never want to be out of this product." —Tom P.

Get it from Amazon for $17.99. 

9. Good Molecules Yerba Mate eye gel wakes up your under eyes with a healthy dose of caffeine and antioxidants that can help reduce puffiness, not to mention it can hydrate and firm up the delicate eye area with its featured ingredient of hyaluronic acid. For something that costs as much as a barista-made coffee but lasts a lot longer (a pea-size amount is all you need!) we know which one we're investing in to make us appear more alert in the mornings.

www.amazon.com, www.amazon.com

See it in action on TikTok. 

Promising reviews: "Holy grail eye product. I absolutely love this eye gel! It’s lightweight and moisturizing, perfect for those with oily and combo skin types, but I’m sure it’d work out for anyone. I have always had dark, puffy under eyes and this visibly changes the look of my under-eyes immediately. I have implemented this in my daily routine and recommend it to everyone! It feels luxurious, and it is affordable. Whats not to love?" —Lana

Get it from Amazon for $5.99. 

10. CeraVe Salicylic Acid Body Wash says "see ya!" to scabs left over from picking ingrowns and "au revoir!" to keratosis pilaris flare-ups. This exfoliates without the rough, physical microbeads and buffs away bumpy skin while smoothing — thanks to hyaluronic acid and niacinamide.

www.amazon.com

See why this TikToker swears by this body wash.

Promising review: "I’ve been using this for over a year now and it is the only thing that has completely cured my skin of KP and body acne. You have to be consistent with and and use it continuously for about a month to see results but it is amazing. Holy grail product…" —K

Get it from Amazon for $13.99.

11. Essence Lash Princess Mascara achieves skyscraper, falsie lashes at such a gasp-worthy price, 29,000-plus reviewers haven't been able to shut up about it. Yep, this holy grail sculpts lashes at only $5 a tube, which, if you think about it, is less than a fancy coffee order!

Kayla Boyd / BuzzFeed

And this is cruelty-free!

See it in action on TikTok.

BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

Promising reviews: "Love this stuff! Of course joined the craze off TikTok and I’m glad I did. Love this stuff. Cheap, doesn’t have a chemical smell, and doesn’t irritate my eyes like some other mascaras do. Highly recommend." —Chelsea

"After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour work day right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

Get it from Amazon for $4.99 (available in two colors and also in a pack of three).

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

12. Juno & Co.'s Clean 10 Cleansing Balm removes every little speck of makeup so well that reviewers are calling it "amazing." Yep, even your stubborn waterproof mascara won't stand a chance up against this. Its balm-like consistency features Japanese pearl barley, which melts into the skin to hydrate and brighten while cleansing away impurities sans irritation.

www.amazon.com, Amazon

Promising reviews: "The holy grail of all Make-Up Removers! I won’t use anything else! I love how it gentle removes all the toughest make up I have on while leaving my face fresh and clean! I also love how there’s literally zero effort in getting the make up off. Game changer for sure!" —Karmagirl89

"I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

Get it from Amazon for $14.99. 

13. Schick Dermaplaning Razors carefully take care of any unwanted peach fuzz, plus keep your eyebrows lookin' on fleek. The blades are designed with built-in guards that won't hurt your skin, plus they come with an extra attachment for salon-precise eyebrow shaping.

www.amazon.com, Amazon

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "Holy grail. These are the best peach fuzz shavers out there! Works so easily! Even on my sensitive skin." —Amy S. Thompson

"I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

Get a set of three from Amazon for $5.84 (also available in a nine-pack).

14. Eos Shea Butter Vanilla Cashmere body lotion drenches your skin in moisture without any sticky residue. Fans note that it leaves their bods  smelling divine, delicious, and hydrated all day.

www.amazon.com, www.amazon.com

Listen to one user's glowing review on TikTok. 

Promising reviews: "I loooove this lotion. This is definitely my holy grail, I have already gone through two bottles of this stuff. It's cheap, but smells DELICIOUS — I love to use this as a base for my perfumes and fragrances. It smells like a sweet sugar cupcake batter mix. Yum! And even though it's inexpensive, the actual quality of the lotion is wonderful. It's a little thick, but spreads so easily and keeps my skin moisturized all day. On me, the scent doesn't last super long, it dissipates probably after a couple of hours, but the moisturization remains the whole day! 5/5, would totally rebuy!" —Buhohitr Hinh

"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" —DeeDra Billings

Get it from Amazon for $8.98.  

15. Tower 28's SunnyDays Tinted Sunscreen Foundation features a fragrance-free SPF 30 formula that, I'm sorry to break it to you, is about to make its way into your rotation STAT. And if it doesn't, it SHOULD — because this multitasking maven will even out complexions *and* protect the skin alllll the while leaving it with a healthy-looking glow.

Sephora

See why one TikToker likes Tower 28's sunscreen foundation!

Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty free.

Promising review: "I don’t EVER write reviews on Sephora or let alone on websites. But wow. I have acne prone skin (extremely sensitive), dry skin, uneven skin texture, and more. I have scars / redness. This is my holy grail. I can’t live without this. It covers up my scars, my redness, my uneven skin doesn’t look as bad, and it doesn’t cause any acne!!!!!! I am a softball coach and I’m out in the sun all day. This barely melts off my face. So if you're deciding whether to get this or not, just do it. " —kt5757

Get it from Sephora for $32 (available in 15 shades).

16. Cirepil blue wax beads melt from a solid wax into a smooth gel texture — which means messy at-home wax kits, I will now bid you adieu. This can be used on all hair types, whether short, shaved, long, soft, or coarse — so, fair warning, after you use this you might have to stop yourself from stroking your new baby-bum soft skin.

www.amazon.com

Promising reviews: "This wax is the holy grail lol. I love this wax so much. It works so perfect on one pull. Doesn’t irritate my skin at all. A little pricey, but it’s worth the buy." —Tynetta Brown

"This wax is great! I purchased it on the recommendation of a waxing TikToker and she was not wrong! I love the beads as you can add as much as you want to your warmer or as little as you want. You're not committed to heating up a whole jar. It spreads and removes very nicely. And while it is a bit on the pricey side, you get a lot in that bag. Highly recommend!" —Dawn

Get it from Amazon for $23.99+ (available in two sizes and in a bag or in a tin).

17. Bedhead's Deep Waver tool sculpts impeccable waves + body that exude alllll the vacay vibes sans effort or uncomfy plane journey. Use this to create voluminous beachy waves in a pinch. Plus, it has dual voltage so if you do decide to take a flight, you can travel with it as well!

www.amazon.com

Promising reviews: "Found a bunch of TikToks with tips on how to use this particular crimper, and I love it. Heats up quickly and easy to use." —Katelin Schroeder

"If you’re on the fence GET IT it’s so easy to use and made getting beautiful work ready hair a simple 15 minute process it looks like I spent an hour on it. New holy grail for me!!" —Blake Autrey

Get it from Amazon for $22.99+ (available in two colors).

18. The Colossal Foot File tells pricey pedis to beat it once and for all, since it reverses crusty feet epidermis back to its OG baby-soft state. If you want to let your hooves see the light of day, this miracle worker will gift you with brand-new skin that you'll be proud to parade around.

www.amazon.com

Promising reviews: "I heard about this from either BuzzFeed or TikTok and thought I might try it. I don’t have terrible feet, just wanted something a little more effective than a pumice stone. I soaked my feet for 10 minutes and gave this a shot, and it did not disappoint! I had no idea it could get so much dry skin and callus off, and my feet have not looked like this since I was a teen (I am in my 30s). This will eliminate the need to go get a pedicure regularly and save me a ton of money. Don’t hesitate, just buy it." —KR

"The holy grail for at-home pedicures. I am absolutely blown away by this foot scraper. I have struggled with excessively dry, cracked feet for as long as I can remember. As a woman, who lives in Florida and lives in sandals, my feet have always been my biggest insecurity. But I can't always budget or make time for a salon pedicure. This product eliminates my need to get one every two weeks like someone with my feet should. I could cry I'm so grateful for how well this efficient and affordable product worked. Don't walk, RUN to buy it. Be careful when using though: you'll want to scrape off every bit of dead skin but be sure not to take off too much as to cause tenderness." —Baylie Anderson

Get it from Amazon for $9.95.

19. Tonymoly Tako Pore Blackhead Scrub Stick comes in the form of a too-cute-for-words octopus-shaped stick that is ridiculously good at removing excess sebum. Rub this over your face post-cleanse and just watch it work wonders on exfoliating your pores to yank out blackheads and whiteheads.

www.amazon.com, www.amazon.com

Psst! TikTokers love this thing!

Promising reviews: "This has practically eliminated my nose blackhead problem! This is a holy Grail!" —M. Kirkland

"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust

Get it from Amazon for $12.50. 

20. E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has 27,000+ positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores in a flash.

www.amazon.com, www.amazon.com

Promising reviews: "It’s my holy grail my pores vanish when I use this product 10/10 recommend." —Courtney

"I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

Get it from Amazon for $10.

21. LilyAna Naturals Eye Cream depuffs and softens the skin around tired eyes with a rosehip and hibiscus-infused potion. Over 21,000 admirers gave it 5 stars, so do your morning and nighttime routine a favor and add this to the lineup.

www.amazon.com, www.amazon.com

Check out this TikToker's review after a year of using this magic sauce!

Promising reviews: "I’ve been using this eye cream for about a month now and I’ll never use another one! I have sensitive skin and I’ve been using the same mediocre eye cream for years. When I stumbled upon this I decided to take a chance on it and she delivered. 👏🏼 It has a slight cooling effect on the skin and it’s really refreshing. It keeps my eyes looking plump, hydrated, and youthful! Also, a little goes a LONG way." —Allison Enix

"I’m 26, so I wanted an eye cream for preemptive measures. I had seen this one on TikTok, and it had amazing reviews so I figured I’d test out. I have now religiously used it every night for about a year or so. It is easy to dispense, you only need a small amount, and it keeps my under eyes so smooth. I love it and have bought four of them so far. Definitely recommend." —Taylor Mulligan

Get it from Amazon for $11.84+ (available in three sizes).

22. Revlon One-Step Dryer Brush handles two jobs in one go and cuts your routine in half so you can achieve silky smooth, frizz-free locks in ~30 minutes.

www.amazon.com, www.amazon.com

See it in action on TikTok!

Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

Promising review: "Holy grail! This product works like magic. Gives your hair volume and very easy to use." —Jessica Obida

Get it from Amazon for $31.49.

23. Flat Top Hexagon Foundation Brush blends both liquid and powder makeup for a truly flawless finish. The luxuriously soft bristles are dense but won't waste product, and the unique shape makes it easier to apply your go-to base layer.

www.amazon.com

And it comes with a case!

Check out TikTok of the makeup brush in action. 

Promising reviews: "I saw this on TikTok. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

"I never write reviews.. but I have been using this brush for years. I just bought a new one, and it is as luxurious as the first years ago! It’s so soft, easy to clean and the most important  — it blends your foundation flawlessly every time. It’s a holy grail beauty product. Don’t sleep on this!" —Amazon Customer

Get it from Amazon for $7.99+ (available in 12 colors).

24. An eyebrow soap kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time.

www.amazon.com

And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with two packs of soap and four wands.

Promising reviews: "Saw this on TikTok, and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

"This was like a holy grail product for me and I don’t know how I went on without this before I encountered this product. It was unbelievable how many compliments I received when I would use this product, and they would ask me what I did to make them look in such a way. I remember that people would ask me if I had gotten my eyebrows laminated because they looked so good." —richie

Get it from Amazon for $7.99 (available as a two-pack or sold individually).

25. Maybelline Lip Lifter Gloss hydrates your pout with hyaluronic acid and leaves your skin with a sheer silky finish so you can look like you tried, without actually having to — a much sought-after superpower if you ask me. Reviewers mention that this does a fab job at hiding fine lip lines and leaves them feeling soft, full, and never sticky.

www.amazon.com, www.amazon.com

Reviewers compared this to Fenty Beauty lipgloss!

Promising reviews: "Holy grail. I'm the type of person who always likes to try new products, and I rarely ever finish a product before throwing away and moving on to the next one. With that said, I have repurchased this product six times! That's how much I love it. It gives me the perfect, natural color. At moisturizes my lips, and makes them look plump. It's literally amazing." —mayg19

"TikTok made me buy it." —Jessica Allen

Get it from Amazon for $6.98+ (available in 25 shades).

26. Maybelline Age Rewind Concealer treats *and* defeats dark circles, puffiness, and fine lines that are taking up prime real estate around your delicate eye area. This comes with a built-in sponge applicator so you don't even have to *think* about using another tool when your mind is still on snooze.

Kayla Suazo / BuzzFeed, www.amazon.com

Promising reviews: "I can't help but rave about this magical concealer that has become myholygrail! The formula itself is a dream – lightweight, yet incredibly effective at brightening and concealing, without settling into fine lines. The sponge applicator ensures a smooth and precise application, making it quick and easy to achieve a refreshed and youthful look. The 095 shade seamlessly blends with my skin tone, providing flawless coverage for my dark circles. I've tried countless concealers, but this one takes the cake." —Win and Rachelle

"I bought this after seeing a TikTok, and I am very glad I did. I am NOT a makeup expert — but this product allows anyone at any level to successfully conceal under eyes." —Jennifer

Get it from Amazon for $8.80 (available in 17 shades).

Want to know more? Check out our full Maybelline Instant Age Rewind Eraser Concealer review (#4).

27. Elizavecca Collagen Protein Treatment revives and repairs all types of hair that have endured several dye jobs, intense heat tools, or sun damage. So you can achieve your silkiest, shiniest, run-your-fingers-through-with-ease hair in next to no time!

Bek O'Connell/ BuzzFeed, www.amazon.com, www.amazon.com

Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for The first time yesterday, and I couldn't believe how amazing it made my hair feel and look. Its sooo soft, shiny, bouncy, and nourished. My bleached rats nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair. And you know it's a GOOD product when the boyfriend notices :D. I’m going to buy a lot more of this product." —Eline

"The holy grail of deep conditioning! My hair has done a 180 by using it a few times a week!" —leah salera

"I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

Get it from Amazon for $7.40.

And check out our full review of the Elizavecca CER-100 collagen protein treatment (#1).

28. L'Oréal Paris Infallible Fresh Powder Foundation promises up to 24 hours of transfer- and sweat-resistant wear in a neat, compact formula. It covers like a liquid and mattifies like a powder for a smooth, shine-free, flawless complexion — even after a full day of meetings.

www.amazon.com, www.amazon.com

Promising reviews: "My holy grail powder foundation. I tend to workout after work AND it’s often triple digit heat in the shade in South Texas. So I was looking for something that would give matte coverage and not melt off. I wanted to be able to sweat at the gym and not have my face rub off on the towel. I wanted something that would provide good coverage without feeling heavy and cakey. THIS PRODUCT CHECKED ALL THE BOXES FOR ME!!!! It has buildable coverage and such a lightweight feeling. I absolutely love this!" —pinkdiamndz 

"I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

Get it from Amazon for $8.25+ (available in 12 shades).

29. Peripera Ink Velvet Lip Tint becomes one with your skin with a luscious, buildable formula that offers a soft pigment and won't leave you with a cracked kisser. It comes with a precision applicator that moves with the natural shape of your lips, so, humblebrag...applying signature shades just got even easier.

www.amazon.com, www.amazon.com

Promising reviews: "I know you have seen this on TikTok and wondering if they are worth the hype. They are, so just order them. I have so many colors from this brand; they are so easy to apply. Get them." —Milly

"New holy grail lipstick! I'm not normally one to write reviews, but I'm so pleased with this product that I felt obligated to! I'm obsessed with matte lipsticks! What I'm not obsessed with is how most matte lipsticks leave your lips dry, cakey, and flakey! NOT THIS ONE. The texture of this product is phenomenal! So lightweight, barely feels like anything is on my lips when it dries. Substantially more comfortable than typical lipsticks. Instead of intensifying the cracks in my lips, it smoothed right over them. It leaves my lips looking plumped and perfectly matte. A little bit of this product goes a long way so be sure not to apply too much! I found applying a dab in the center of your lips and using your finger to spread and pat around gives the best effect! I like this lipstick even more than my Jeffree Star Liquid lipsticks! Highly recommend for anyone looking for a lightweight matte lipstick." —kelsey

Get it from Amazon for $9.90 (available in three shades).

30. Maxsoft Massaging Shampoo Brush soothes a dry, itchy scalp that's home to pesky dandruff. How? By a) reinvigorating, b) exfoliating, and c) stimulating the roots to really get that deep, deep clean. Plus, it can also be used to gently detangle any knots so post-shower styling can be over in a flash.

www.amazon.com, www.amazon.com

And! This just happens to be fan favorite among the BuzzFeed Shopping team — including myself. I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage.

Promising reviews: "Saw this on a Must Haves from Amazon on a TikTok video. I originally got it as a prank gift, but I ended up using it, and now, I use it all the time in the shower. The silicone bristles are phenomenal and help detangle my hair. This is perfect for those who have long nails and accidentally scratch their scalp when they shampoo. My scalp feels cleaner, and my hair has grown longer due to the circulation on my head." —Patricia Giron

"A holy grail product. I’ve had dandruff since 3rd grade and combining this with tea tree shampoo is a total game changer." —Rachel M. Wahla

Get it from Amazon for $5.58+ (available in three colors).

Reviews have been edited for length and clarity.