Is Jon Hamm’s latest show Your Friends & Neighbors a big luxury watch ad?

Jon Hamm as Coop steals a Richard Mille RM 011 Felipe Massa watch in the series Your Friends & Neighbors. PHOTOS: APPLE TV+

Jacob Gallagher

UPDATED Apr 29, 2025, 06:23 PM

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NEW YORK – It appeared as if Jon Hamm was, once again, selling something.

The star of award-winning period series Mad Men (2007 to 2015) – who has lent his assertive baritone to Mercedes-Benz advertisements, an American Airlines spot and a Super Bowl intro – was back on television enumerating the merits of an expensive wristwatch.

Only this time, it was not for an ad. It was a scene from the first episode of Your Friends & Neighbors, a soft satire of the financially fortunate streaming on Apple TV+.

“The Patek Philippe Nautilus sealed 18-karat white-gold blue sunburst dial, water-resistant up to 30 metres,” Hamm intoned in voice-over, as graphics whizzed across the screen noting the watch’s 2.3mm thickness and other wonky specs. Up flashed the price of this timepiece: US$70,110 (S$91,618) at retail, but around US$169,000 on the resale market.