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Concealer becomes a trickier game as we age. Sure, one might be the perfect color match for those dark under-eye circles, but the formula is too cakey or dry. And another might go on like a dream but leave you with clown under-eyes instead of a concealed look. Luckily, mature shoppers on the prowl for the perfect concealer have found ColourPop’s Pretty Fresh Creamy Concealer, saying it’s “perfect for mature skin” and “hides all the imperfections.”

One 52-year-old beauty shopper raved that after testing “over a 100 types of concealers,” this $9 find is “the best one so far. I’m 52 years old with dark under eye circles. I apply an orange color corrector first and then the concealer. Concealer is moisturizing and hydrated. Full coverage.” That cushion-soft texture comes courtesy of hyaluronic acid teaming up with coconut water to drench the under-eye area in moisture, doubling as a subtle color corrector that smooths fine lines without settling into them.

Another fan titled their review of the affordable concealer, “Perfect for mature skin,” explaining, “I have mature skin and this concealer doesn’t make my face look cakey. Very easy to apply. It’s full coverage and hides all the imperfections.” Those hydrating heroes really do deliver on the promise of a fresh-faced finish — no chalky residue, just a creamy, smooth finish.

One fan, under the banner “Covers perfectly!,” said, “Excellent coverage, and blends great! I have a fair to medium skin tone, and it has worked well with or without that summer tan that pops up. Probably my favorite concealer I’ve ever had!” To mimic that glow, she preps with her go-to eye cream, picks a shade just one to two tones lighter for brightness, then buffs out with a sponge or fingertip for streak-free blending.

And if you worry about midday fade, rest easy: as “Lasts long!” proclaims, “For only $9, this concealer performs just like some of the other concealers that I paid 3x the price for! Great coverage and doesn’t pill after long hours of wear. Blends out nicely with a sponge or even with your fingertips. Has a nice matte finish that stays on for hours.”

Made in California and 100% cruelty-free, ColourPop keeps luxe-level formulas within reach. Whether you’re covering dark circles or evening out redness, this creamy concealer is proof that mature skin doesn’t have to settle. If you’ve been hunting for the perfect concealer, why not give Colourpop Pretty Fresh Creamy Concealer a try?

Before you go, check out our slideshow below: