It's going to be an intense decade for brands in Asia-Pacific. Home to both the largest economy by GDP in the world in China, and the fastest growing economies in the likes of India, Cambodia and Bangladesh, Asia Pacific will emerge as the key battleground for new and existing brands looking to capture growth in the 2020s.

We have already seen exponential growth in unicorns in the region, meanwhile some early adopter global brands are enjoying healthy returns from investing in the region. But not all brands will be winners. As competition heats up, some will be forced to disinvest or retreat all together.