With so many aspiring to be a social media influencer these days, the numbers here have burgeoned in recent years, with many flooding our social media space with their carefully curated posts, well-coiffed hair and impeccable style. Hold your brickbats though.

Say what you will about this group of social media savvy individuals, it’s undeniable that some of them have a celebrity-like status and yield quite a bit of, well, influence, especially among younger audiences.