The concept of content creation has seen immense growth in recent years. The era of the internet has redefined it and has given the people an ability to create content and publish it on social media. In previous years to create videos of different types, one needed corporate backing, a movie studio, a music label, or a venture capital firm. But ever since the era of smartphones things have changed. Arya Toufanian built an empire using viral content and published it on social media.