The first time I tried plant-based meat was in a burger at PS.Cafe. I remembered feeling quite nonplussed at how underwhelming the flavour of this faux meat was and wondered if all this fuss was down to an excess in marketing by companies keen to get their version of faux meat into world-famous kitchens the world over. As a food writer, I am keenly aware of how beef should taste like and, for a while, I let my privilege as a carnivore get ahead of myself. I did not take into account the whole spectrum of diets practised by diners the world over, be it by choice, prescribed by a health professional, or merely an alignment with one’s life principles and beliefs. Diversity and inclusivity exist in the food world too.