Strawberry dress. If you've been on the internet at all for the past month or so, you've seen and heard those two words a whole lot. A nationwide obsession has been sparked by fashion designer Lirika Matoshi, whose $490 Strawberry Midi Dress has gone mega-viral across social media. That especially goes for TikTok, where you can find countless videos of people gleefully ripping apart their mail so they can try it on for the first time. It's certainly not the kind of dress you see every day — its short sleeves puff outward like a freshly risen pastry, and its bouncy, shin-length pink tulle is covered entirely in tiny sequined strawberries. It's a surefire attention-getter.