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Marvel's Avengers, the upcoming video game from developer Crystal Dynamics and publisher Square Enix, is officially partnering with 5 GUM for special packs which will grant special in-game content to players. Starting this week, purchasing special promotional packs of the chewing gum can unlock various in-game content like iconic nameplates and special avatars or even an emote for the upcoming video game. The 5 GUM partnership marks just the latest in a line of promotional deals with various brands.