Forty British pounds (S$70) for a silk gown sounds like an absolute deal. But what if we told you it only existed as an image in the virtual world? In August, James Gaubert launched Republiqe, which he describes as “the world’s first digital-only luxury fashion brand”. Based in Singapore since 2018, the former digital marketer and fashion designer by training decided to combine his key interests when launching his business. At the Republiqe website, people choose their clothing and upload images of themselves.