Kendrick Lamar is working on a mysterious new project. In March 2020, he tweeted a graphic logo and the word “pgLang,” with no explanation. Then he followed that up with a short teaser, along with a link to a professional website. Minutes later, rising artist Baby Keem and former Top Dawg Entertainment president Dave Free followed suit, sharing similar images and links. That’s how most of us were introduced to the new company pgLang.