Khloe Kardashian is making waves on social media over her "ever-changing" face after sharing an Instagram video announcing her new make-up collaboration.

On Tuesday, Kardashian took to Instagram to announce her new Ipsy Glam Bag X collection but instead of promoting the products advertised the video left social media users baffled with many of them wondering what the Keeping Up with the Kardashians star has done to her face yet again.