When she created Juni, makeup artist Madeleine White aimed to combine luxury, high performance, and green beauty in a sustainable line. For example, she endeavoured to pack her formulas with packs as ecodesigned as possible.

Zero plastic

“I have grown aware of the huge problem of plastic in the beauty industry. Over 142 billion pack units are produced every year around the world in the beauty sector, 95% of beauty packs are thrown away after only one use, and only 14% are transported to a recycling centre. ‘Good plastic’ does not exist,” Madeleine White tells Premium Beauty News.