There is a new It-girl on the rise, and her name is Alexa Demie.

You probably know her from the hit HBO series Euphoria, where she plays Maddy Perez, a high-schooler with a penchant for pretty clothes and glittering makeup looks. With a wardrobe the epitomises the striking 2000s fashion trends that Gen Z loves, it’s no wonder that Maddy has become something of a style icon in the last couple of years.