60% of Singapore's heartland merchants have gone online since digitalisation push in 2020

60% of Singapore's heartland merchants have gone online since digitalisation push in 2020

The Straits Times - Singapore·2022-04-16 13:00

Christina Ang, shop owner of Blissful Collections, taught herself to set up her store on Shopee. ST PHOTO: ONG WEE JIN

SINGAPORE - As at March, 60 per cent of heartland merchants have listed their items on e-commerce platforms and used online marketing tools.

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